An Evergreen Video for the Ages
A textile company and their story.
Carolina Textiles is a national leader in the manufacturing and distribution of cleaning cloths, towels, disposable wipers, and cleaning rags. Not only that, but they recycle old textiles into the products they produce. They came to us and wanted to make a video that explains their overall vision and services as a company.
One of the most important things that a company can do for its marketing efforts is to create an Evergreen Video. The purpose of this type of video is to sit on your website or social media channels for years and years and still be relevant and helpful on all your marketing efforts. Studies show that consumers will be convinced to buy a product 90% of the time after watching a video, compared to just 10% with text or graphics. That means that every company out there needs to have an Evergreen Video featuring the basics of your company’s vision and offerings.
THE PROCESS
We sat down and interviewed a few of their key players in their company (a-roll) and shot tons of gorgeous b-roll of their warehouse and overall operations. We took the interviews, cut out the best soundbites from the interviews, and edited them together with the best b-roll clips we captured on site. The great thing is, we did this all in one short day. The final result is a comprehensive video that draws potential clients into their unique vision.
